C2C case study

Improve customer conversion rate and stickyness
Alerts Checkout

For this problem, I was expected to handle the entire UX specter, including more product management problematics and suggest an "ideal" workflow to tackle the following question: "we have issues with notifications: our customers do not see them and/or it does not seem to drive our conversion up. Could it be solved?"

The company is a C2C second-hand fashion market.

See the document on Google Drive Prototyped solution